What We Do
We design user adoption experiences for technology and beyond. Rapid advances in digital technologies have made it challenging to leverage them to their full potential.
Why? Because humans are required to communicate and collaborate with these technologies. Every interaction is subject to cognitive biases and behavioral challenges that are hindering adoption.
While everyone is worried about Artificial Intelligence displacing jobs, we believe that humans are the source of value creation, not the technology. This is because digital technology is human-powered and its value increases through its adoption, not just its usage.
Why It's Important
Every organization is in the business of getting people to adopt something: a vision, a product, a technology, a behavior…
- Businesses don’t transform on their own, people do
- Technology doesn’t use itself, people do
- Processes don’t comply with themselves, people do
- Culture alone doesn’t support strategy, people do
- New organizational structures don’t enable innovation and collaboration, people do
Our Capabilities
Business Transformation
Design successful transformation that puts the people at the heart of value creation.
Organizational Design
Assess and transform key organization design components to be adoption-ready.
User Adoption Design
Apply behavioral science to identify what people need, what solution may answer that need and design an adoption strategy that drives value creation.
Organizational Change
Close the gap between the current state and the new state by focusing on the right behaviors.
Product and Service Design
Help drive innovation through a systematic approach to product and service design.
Digital Leadership Coaching
From a digital mindset to an agile culture, learn the needed leadership styles and abilities to be a champion for technology change within your organization.
